Award winning press poster and ambient campaign – 2009 EPICA Finalist and Scottish Advertising Awards Best 48 & 98 Sheet poster – Commendation Best Use of Media
2004 Poster campaign for Gala Casinos – photography by Robbie Smith
Sixtythree Creative and Think Hard created this campaign of 24 brand press press executions, 8 radio and one tactical subscription ad for Scotland’s The Herald. Targeted at existing readers the press ran in-paper and aimed to both complement their wise choice in reading their paper and encourage deeper relationship with it by increasing purchasing frequency.
It dramatised a vast array of surprising facts about Scotland that we hoped readers might share with their peers.