Since 1902, the hotel’s clock has been set three minutes fast to ensure that the people of Edinburgh wouldn’t miss their trains. This is still the case today. The only day that the clock runs on time is on 31 December Hogmanay for the city’s New Year celebrations. The clock tower, at 190 feet (58 m) high, forms a prominent landmark in Edinburgh’s city centre. Here are a few ads from the vaults.
2004 Poster campaign for Gala Casinos – photography by Robbie Smith
Sixtythree Creative and Think Hard created this campaign of 24 brand press press executions, 8 radio and one tactical subscription ad for Scotland’s The Herald. Targeted at existing readers the press ran in-paper and aimed to both complement their wise choice in reading their paper and encourage deeper relationship with it by increasing purchasing frequency.
It dramatised a vast array of surprising facts about Scotland that we hoped readers might share with their peers.